Championing the
finest of Māori creativity, past, present and future

Toi Iho is the Māori trademark that recognises, authenticates and uplifts Māori artists and the art they produce.

Are you a Māori artist? Join Toi Iho today.

Register now

He aha te take me hoko?

Why buy Toi Iho products?

Toi Iho is the Māori trademark that recognises, authenticates and uplifts Māori artists and the art they produce.

Authentic

Toi Iho artists all whakapapa Māori. Purchasing art with the Toi Iho trademark ensures you are buying an authentic and ethically produced piece.

Culturally grounded

Toi Iho artists present a genuine, culturally grounded perspective which embraces Māori values and storytelling.

Quality

Toi Iho stands as the mark of excellence in mahi toi (art). All Toi Iho artists have been assessed as meeting the standard of the mark.

Tautokohia ai ngā ringa toi me 
te hapori Māori auaha e Toi Iho

Toi Iho supports Māori artists and 
the creative community

  • Provides a distinct advantage in the marketplace.
  • Promotes artists and their work and provides avenues to access clients
  • Protects the intellectual property of artists
  • Focuses on the wellbeing of Māori artists
  • Provides access to educational resources to support artists to be successful
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  • Retailer partnership communicates the commitment to authentic, quality Māori art
  • Access to local and international buyers and artists
  • Resources that help develop the cultural awareness of staff to better understand the significance of toi Māori and how to talk about these taonga appropriately
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Hemi Macgregor

Toi Iho's commitment to nurturing emerging artists like me is truly incredible. I’m proud to be associated with Toi Iho, an organisation driving Māori art forward.

Hemi Macgregor

Kelcy Taratoa

Toi Iho unifies a community of Māori creatives centered on the foundations of one's whakapapa and artistic excellence.

Kelcy Taratoa

Championing the finest of Māori creativity, past, present and future. Championing the finest of Māori creativity, past, present and future. Championing the finest of Māori creativity, past, present and future. Championing the finest of Māori creativity, past, present and future.